For me, I call it research, as I am usually trying to find new ideas to integrate marketing into my low (read non-existent) budget. So, you can usually find my Twitter feed running faster than the Roadrunner or an article from Mashable on my screen with the hope of spark an idea.
Well, today I came across a "must read" headline from Mashable: "HOW TO: Sync Your Online and Offline Marketing Campaigns". The well written post by Dana Zemack provides a short "how to" for integrating online marketing plans with an "offline" event. Offline, is a real event where people interact face to face, yes, these still do exist.
After reading through the first few points I come across a video which I watch without any hesitation. As I do with most videos, I have the video on one screen while working on another project on a second screen, listening for something interesting.
Today, I got more than something interesting. 30 seconds into the video I was no longer at my desk but in my freshmen door room at Elon (Sloan 201). Why? Sounds of that door room came flooding back through my speakers. The spokesperson in the video was a person I knew in college. The voice belonged to Lexy A. the (then) girlfriend of my freshmen roommate. I couldn't mistake that voice who would spend time hanging out.
It is not everyday that you are on a major site and you personally know someone that is a part of a video package.
The piece, by the way, is excellent and an interesting look at the marriage of online and offline marketing.
Sometimes, you are lucky enough to have your online and offline life sync.
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